When Nextbit launched it's first phone in February of 2017, there was a need for a stronger visual in lifestyle and branding.
The goal was to implement a fun and colorful lifestyle, and reflect the local SF tech enthusiast in alignment with the brand. I managed, photographed, curated and directed creative content for Nextbit's social channels.
Responsible for: - Art Direction - Photography - Styling - Design - Brand design - Curating
Frame.io Workflow Guide
During my first months with Frame.io, the marketing and design team was presented with a challenge: launch a 100,000 word workflow guide that showcased the full process of editing and producing a film from capture to delivery.
We designed and launched a product within a span of two months, in between two other big campaigns.
My role on the team was to implement brand (landing page hero image, logo lock up, chapter headers, content illustration) and a working design element art board for the developer and site designer to use, as well as design collateral around the marketing launch campaign (social creative, banners and press kit).
This project required a lot of exploration, communication, daily stand ups, and quick thinking in order to present a working MVP deliverable in time for launch before the end of the year.
Responsible for: - Hero selects and retouching - UI imagery - Product display imagery - Social - Ads and marketing collateral based on landing page branding
After the launch of the phone, the challenge Nextbit found was how to provide opportunity for buyers to interact with the product prior to purchase. I worked closely with fabricators James and Roger based in London to create a Mid Century kiosk to display an interactive site and accessories along with the phones for local retailers in the city.
Responsible for: - Market and Retailer research - Vendor outreach - Kiosk concept and design - Installation of Kiosks - Coordination and Logistics - Web Design - Branding - Onboarding and retail experience design management for Azalea in Hayes Valley, b8ta in Stanford Village, and Dijital Fix in Berkeley as well as the Mission.
When Jessica and Russ got engaged, they had a clear vision for their wedding. The big challenge was incorporating a lot of the type and creative from her invitation into the living space for the ceremony and reception.
The 5am Club is a book by Robin Sharma that trains individuals on how to optimize their mornings in order to level up. This includes 3 twenty minute incremental sessions of meditation, exercise and learning. The author and company are pivoting to create more of a lifestyle around the book and were looking for a rebrand. This was my case study and exploration.
The logo was inspired by the break of dawn, so I separated the color palette of light stripping through the darkness of night. I faceted the bold 5 into three components, which represented each part of the mantra.
I wanted the overall look and feel to be something like an easy jog. Effortless, beautiful, simple, light—to encourage members and motivate them to stay persistent in the process.
From concept to finish:
- Sketched and ideated logo concepts on draft paper and Adobe illustrator. - Created the deck in Adobe illustrator, compositing mood boards and merchandise in Photoshop and UI/UX in Sketch and Photoshop.
Omar + Areej
I was inspired by the venue and style Omar and Areej discussed for the look for the Invitation stationery.
This is the first part of the wedding series comprised of escort cards, thank you cards, menus as well as table numbers.
When Beats Music got acquired by Apple, there was a lot of discussion around the launch of social platforms for a lot of the sects in the corporation.
These pieces were featured on social channels for iTunes, Apple Music, iBooks, Project RED, iTunes Festival and The Best of 2014 campaigns.
Responsible for: - Creative content - Graphic Design - Prototypes and quick sketches for campaign launches
When Robin launched to the public market, there was a request to brand interactive spaces for press and influencers to join our team for a social hour. Locations included India, SXSW in Austin, New York and London.
Responsible for: - Coordination - Production - Event Design - Social campaign design - Collaboration with AiAiAi on custom headphones.
Heather + Niko Event
One of the many events I designed and coordinated, Heather + Niko's wedding is a favorite. The venue was a dream (The Vibiana in Downtown Los Angeles) the concept a challenge (Beauty and the Beast inspired, but with a red and black color palette) and letterpress stationery to boot.
I was given a budget of $5,000 to redesign the office to cater to visiting interviewing candidates. I designed a layout plan and put together the logistics for installation. I assisted in setup, and overlooked installation to ensure everything went according to the plan. Major successes include new design of conference rooms, hallway design, Opendoor lobby installation and repainting office.
Inspired by the emergence of mid-century clothing and the idea of introducing Middle Eastern design to the Western industry, I wanted to explore the world of menswear.
I worked with a seamstress in Downtown, Los Angeles, to develop patterns for a pair trousers and a cotton shirt. I sourced the fabric and began production with a company in Pakistan.
Responsible for: - Brand Design - Pattern Design - Fabric research - Production
As a startup, Opendoor works to build events around community in their most popular markets. Halloween is a relatively new concept for the company to participate in.
I was fortunate to take on art direction for all digital and print assets for the marketing campaign. I first designed a lockup around the original logo, built a color palette based off the brand book, and executed a campaign built around social. Here is some of the collateral for the event. It was one of Opendoor's most successful campaigns of the year.