When Nextbit launched it's first phone in February of 2017, there was a need for a stronger visual in lifestyle and branding.
The goal was to implement a fun and colorful lifestyle, and reflect the local SF tech enthusiast in alignment with the brand. I managed, photographed, curated and directed creative content for Nextbit's social channels.
Responsible for: - Art Direction - Photography - Styling - Design - Brand design - Curating
Beats 1 Radio
When Apple Music (OG Beats Music platform) launched in 2015, Beats Radio became a world-wide streaming service with multiple artists and DJs as weekly residents.
Created visual motion graphics, templates and ads to promote Beats 1 Radio shows streaming weekly on Apple Music in-app and external sites.
Responsible for: - Motion Graphics/Animation - Concept and Art Direction - Brand Design - Building style guides - Delivering quick campaign turnarounds
St. Vincent's Mixtape Delivery Service: Macarena Martinez Episode
St. Vincent's Mixtape Delivery Service: Around the World Episode
St. Vincent's Mixtape Delivery Service: Two Sisters Episode
NAAFI Promo 2
NAAFI Promo 1
After the launch of the phone, the challenge Nextbit found was how to provide opportunity for buyers to interact with the product prior to purchase. I worked closely with fabricators James and Roger based in London to create a Mid Century kiosk to display an interactive site and accessories along with the phones for local retailers in the city.
Responsible for: - Market and Retailer research - Vendor outreach - Kiosk concept and design - Installation of Kiosks - Coordination and Logistics - Web Design - Branding - Onboarding and retail experience design management for Azalea in Hayes Valley, b8ta in Stanford Village, and Dijital Fix in Berkeley as well as the Mission.
When Jessica and Russ got engaged, they had a clear vision for their wedding. The big challenge was incorporating a lot of the type and creative from her invitation into the living space for the ceremony and reception.
When Robin launched to the public market, there was a request to brand interactive spaces for press and influencers to join our team for a social hour. Locations included India, SXSW in Austin, New York and London.
Responsible for: - Coordination - Production - Event Design - Social campaign design - Collaboration with AiAiAi on custom headphones.
Heather + Niko Event
One of the many events I designed and coordinated, Heather + Niko's wedding is a favorite. The venue was a dream (The Vibiana in Downtown Los Angeles) the concept a challenge (Beauty and the Beast inspired, but with a red and black color palette) and letterpress stationery to boot.
Inspired by the emergence of mid-century clothing and the idea of introducing Middle Eastern design to the Western industry, I wanted to explore the world of menswear.
I worked with a seamstress in Downtown, Los Angeles, to develop patterns for a pair trousers and a cotton shirt. I sourced the fabric and began production with a company in Pakistan.
Responsible for: - Brand Design - Pattern Design - Fabric research - Production
When Beats Music got acquired by Apple, there was a lot of discussion around the launch of social platforms for a lot of the sects in the corporation.
These pieces were featured on social channels for iTunes, Apple Music, iBooks, Project RED, iTunes Festival and The Best of 2014 campaigns.
Responsible for: - Creative content - Graphic Design - Prototypes and quick sketches for campaign launches
I was given a budget of $5,000 to redesign the office to cater to visiting interviewing candidates. I designed a layout plan and put together the logistics for installation. I assisted in setup, and overlooked installation to ensure everything went according to the plan. Major successes include new design of conference rooms, hallway design, Opendoor lobby installation and repainting office.
In the first quarter of 2018, one of the biggest challenges Opendoor experienced was a high volume of calls pertaining to accessing entry at our homes in markets. My goal was to refine the branding in home tour experience for easier access and better process to scale.
The exciting opportunity of this project was initiating a research campaign prior to designing prototypes to test in the market. I had focus on three components: quantitative, qualitative data, as well as monitored behavior on site.
This was the design strategy I proposed we test in the market, based on my research findings.
Responsible for: - Research - Analytical Data - Presentation Design - Branding
Omar + Areej
I was inspired by the venue and style Omar and Areej discussed for the look for the Invitation stationery.
This is the first part of the wedding series comprised of escort cards, thank you cards, menus as well as table numbers.
As a startup, Opendoor's focus has been in the engineering of product to customer. That being said, when I came on to the team, the social platforms were a little lacking in culture and content. I spent two months designing a bucket list of highlights to incorporate more of a voice for the brand, including Faces of Opendoor, Neighborhoods of Opendoor, Opendoor Home Spotlights, and Opendoor Features.
As a startup, Opendoor works to build events around community in their most popular markets. Halloween is a relatively new concept for the company to participate in.
I was fortunate to take on art direction for all digital and print assets for the marketing campaign. I first designed a lockup around the original logo, built a color palette based off the brand book, and executed a campaign built around social. Here is some of the collateral for the event. It was one of Opendoor's most successful campaigns of the year.
For the holiday season, marketing wanted to share a special message with our Opendoor audience. I was part of the holiday committee that came up with a plan for installing holiday decorations at 150 homes in our Phoenix market.