I was invited by OnePlus to explore some creative asks in regards to the brand identity. There were three parts to this exercise.
1: OnePlus would release a new pair of earbuds called Vapors and required digital promos to advertise with the brand lockup. Here were my explorations and mood board based on previous OnePlus marketing and the brand guidelines.
2: OnePlus is launching a collaboration with Arc'teryx and requires social creative to promote both brands together, with respect to both identities and lockups, create a promotion to excite users.
My goal for this creative was to keep it simple and timeless like the Arc'teryx brand and evoke the dramatic color of mountains and wilderness at a premium scale. I also wanted to bring in subtle motion and sound.
3: OnePlus is launching a VR sect to the company called "Very Reality." Explore some logos and showcase concept from sketches to final design. Full Presentation here