Another part of Social Chain's request was to redesign an existing home page for one of their client's See More, An e-commerce novelty shop that provides the trendiest gadgets for the quintessential millennial.
My process went as follows:
I studied the existing layout for desktop and mobile, then researched website designs that I felt were visually compelling. Fortunately, I landed on Allbirds, as I am a huge fan of their social marketing and brand, and saw opportunity in the very similar wireframe. My goal was to refine what already existed and strengthen the present layout.