Kelly Wearstler Logo - A Case Study

Kelly Wearstler is the mogul of midcentury modernism and a new-age luxury icon. 

I was so inspired by her work, I wanted to see if I could rejuvenate the logo's brand to emulate more of the flare referenced in her furniture and aesthetic.

Simultaneously, I've begun reading "Thinking with Type: A Critical Guide for Designers, Writers, Editors & Students" to strengthen my skills in typography and layout design. I wanted to reference my newfound learnings into a side project. 

 

 Current identity

Current identity

 Mood board, color palette, and my favorite signature images for reference

Mood board, color palette, and my favorite signature images for reference

 Logo inspiration and style referenced

Logo inspiration and style referenced

 My strength in style referenced for rendering

My strength in style referenced for rendering

 Current work in progress

Current work in progress

Although not yet finished, I wanted to reflect the original style and balance of the current logo, especially the cross flare in the "w". However, I also wanted to bring in the asymmetrical curves and softness that so many of Wearstler's pieces have. I plan to extend the bowl of the e's, to give the "e" more of an even "o" shape, and even out the taper at the end of the flares in the "KW."