It’s coming along…looking forward to fabrication. And really excited about the merchandise :)
There have been a slew of creative projects for Frame.io that I have yet to share. But here are a few that I was really excited about.
Image exploration for brand. I had to source images that best represented the brand style and cinematic approach we were going for, specifically around UI tutorial flows.
Preliminary renderings and concept for Frame.io’s modular booth for events. There’s a whole deck and renditions of illustrations I’d love to share, but I have to hold off until final concepts are ready to present.
Just a comp I really loved for Netflix’s social platform, NX in alignment with the Sabrina debut.
Portfolio and Works on social.
I’ve started a new process of blocking out my days with various initiatives, that I tackle within 25 minute sprints and 5 minute breaks in between, courtesy of my marketing manager’s suggestion.
I’m also currently reading “Sprint: How to solve big problems and test new ideas in just five days” to teach me how to effectively work out creative solutions to problems and initiatives.
Today I decided to do an arbitrary creative within 25 mins.
First: I sketched a concept out:
Then, I transferred the idea to Photoshop and built it out in black and white.
Next came the color exploration. To be honest, I wasn’t really happy with the comp.
Finally, I re-reinterpreted the original concept and made it more abstract, focusing on the areas of the design that I liked the most.
While I love the color, composition, balance and texture, I find the piece too abstract and lacking narrative.
I imagine the next step would be to instill meaning and make the piece more intentional.
Key takeaways: I love the texture treatments happening here, the color study, and the balance. I’m curious what this exploration would look like a second time around.
This weekend I got to unwind and catch up with myself after an intense week at work.
We launched workflow guide, which was an ambitious project led by the marketing team and took about five months to produce. While we’re still tinkering with some refinements, the product is available and it was exciting to see all the positive reviews.
I played a role in building brand elements, brand style-guide, and social collateral for the site.
So when I got to relax this weekend, I unfortunately didn’t take advantage of the time to design, but sketched more. I also wrote a list of things I love but I’m ashamed to admit.
I’ve been watching the new season of Marvelous Mrs. Maisel, and I love it. It’s just great eye candy and fun banter. So far my favorite episode has been the catskills.
I also got to see Spider-Man into the spider verse which really inspired me from a branding perspective to see how someone can take an icon so preserved in time and warp it into a completely new and refreshing concept while still paying homage to the origin. I aspire to become that strong in my artistry. Plus the visuals and music were so satisfying.
Sunday, to avoid the rain, I went to the Mickey exhibit with Tym. It was fun, but not worth the fee, and felt a little forced in pushing visitors to photograph...maybe it wasn’t meant for me?
The exhibition lacked creativity and the narrative was too redundant. Felt a little lazy. Nothing spectacular. I did appreciate the merch room though for research purposes in regards to Frame.io initiatives.
Which reminds me. I got to do some research on brand strategies and some of the brands in our industry that inspire me.
I also believe that Spotify and Uber’s brand case studies are really solid and help build a framework around how I’d like to move forward with Frame.io’s brand update. Well worth the read. One of my favorite insights in Uber’s case study was the composition “u” feature used for visuals. So simple but striking.
Currently re-reading The Velvet Rage as a self-help book, which really gets me thinking about how I often avoid “Shame” by closing myself off from others in terms of sharing creative or my ambitions.
How can I overcome that obstacle and motivate myself to be more open about the things that I’m interested in, or push myself to share more of my interests and work?
Hence this post. Thank you for reading, and I hope I’ve encouraged or inspired you to create and find things that moves you throughout your day.
I was invited by OnePlus to explore some creative asks in regards to the brand identity. There were three parts to this exercise.
1: OnePlus would release a new pair of earbuds called Vapors and required digital promos to advertise with the brand lockup. Here were my explorations and mood board based on previous OnePlus marketing and the brand guidelines.
2: OnePlus is launching a collaboration with Arc'teryx and requires social creative to promote both brands together, with respect to both identities and lockups, create a promotion to excite users.
My goal for this creative was to keep it simple and timeless like the Arc'teryx brand and evoke the dramatic color of mountains and wilderness at a premium scale. I also wanted to bring in subtle motion and sound.
3: OnePlus is launching a VR sect to the company called "Very Reality." Explore some logos and showcase concept from sketches to final design. Full Presentation here
One of the most difficult challenges in my life and career is to find harmony in my work and day to day. Often times, I've felt lost or saddened by my shortcomings, only to find that I've been calibrated to force myself to try and do well at things that don't come naturally to me.
I've started reading Strengths Finder by Gallup and took the strengths test for an assessment on my individuality and how I play in the world we live in.
1. I am surprised by how ashamed I am to admit my strengths and talents (I noticed this when my brother asked me what I liked to do).
2. I often reflect on my childhood sharing statements to my parents about how I wanted to be an artist, animator, singer or actor growing up, to find it constantly diminished to finding a "constructive" career that will provide me money. I know this was an act of love, but it destroyed my confidence.
3. I get so bogged down by what I'm incapable of, or how I can make myself better at things I don't do well or don't like to do, instead of focusing on my strengths. This slows down my process in the office for fear of failure or visibility of shortcomings amidst my colleagues.
The path to self-discovery is so healing and energizing, because now I can take this information and apply it to better use, so I can express what I AM capable of and how I CAN be a valuable asset to any team.
Another part of Social Chain's request was to redesign an existing home page for one of their client's See More, An e-commerce novelty shop that provides the trendiest gadgets for the quintessential millennial.
My process went as follows:
I studied the existing layout for desktop and mobile, then researched website designs that I felt were visually compelling. Fortunately, I landed on Allbirds, as I am a huge fan of their social marketing and brand, and saw opportunity in the very similar wireframe. My goal was to refine what already existed and strengthen the present layout.
Social Chain, a Social Media marketing agency that started in London and has recently debuted in the states (New York), was one assignment that was challenging but stimulating to my creative process.
The ask was to redesign a presentation for key stakeholders. The initial presentation provided (here) was a little loud, cluttered and inconsistent in terms of layout.
My goal was to redefine the color story throughout the presentation: organizing each category or part of the narrative into distinct sections registered by various colors (Lavender for "Want" section, Teal for "Need This" section, etc) and set up a grid for consistency in typography and layout.
I'm relatively happy with the outcome. Click here for the final presentation
I wanted to evoke the color palette we established for the brand, as well as a ethereal, opulent vibe that I get when I listen to the album.
I also had the pleasure of styling Edrina's latest promo shoot. We came up with five various outfits. I'm so happy with the outcome: fresh, cohesive to brand color palette, timeless yet still relevant to the trends currently happening. Photography by Christian Long
For some reason there's been an ongoing joke with my friends around a t-shirt with "Miz Ochi" as a graphic. For fun, I decided to take a stab at comping something with playful type and an homage to a Whitney Houston tour shirt I geeked out on in the documentary (a MUST SEE, highly recommended).
Without further ado:
As I've been developing Astronautica's identity and brand revision, I've started implementing some guidelines around the logo and brand process for prospective collaborations with other vendors (particularly around merchandising and promotional flyers).
It's still a work in progress. I hope to implement a page for typography, and then scenarios of "Do's and Don'ts"
I have some amazing friends who continue to inspire me and motivate me to be the best version of myself at all times. Edrina, aka, Astronautica, has been one of those pals for a long time. I had the pleasure of designing her first logo back in 2010, which, in hindsight, wasn't my best work. The pen tool was everywhere, but the concept and heart of it were present.
Eventually, thankfully, Edrina had the logo revamped with another colleague. The outcome looked pretty great and still had the heart of the logo intact.
I sat with Edrina and we discussed a new concept. She wanted to rebrand in alignment with the launch of her new album that's scheduled to come out soon. I had her build a vision board to share creative that inspired her for the project, so I had a better grasp at the aesthetic she was seeking to build.
The graphics were predominantly bold, geometric yet fluid. Lots of thin lines and strokes in a consolidated object, and a lot of graphics from the 80's and bauhaus aesthetic.
So I built a presentation to showcase my vision for her as well as sketched comps to discuss which direction to proceed with.
Of the dozen or so sketches, these were the ones Edrina was most excited to move forward with.
So I did a first quick round of vector design on the six, and we decided to refine the one below!
Further refining and polishing...
I began to explore color and form a little more, to exhaust all angles and opportunities in this narrative. Emphasizing the "A" motif in the tablet, exploring subtle rounded corners and layout of the typeface. Eventually I moved into converting "Gotham" font in alignment to the sketch, as Gotham had the balance of futura, but was more narrow and contemporary to work with.
I brought the "NASA" logo back in for reference and inspiration. I loved the abstract galaxy shapes and wanted to see how I could implement a "ring" or space element of some sort to enhance the "A" motif in the icon.
These were the presented comps. Edrina and I decided we loved the stroke ring around the "A" motif, and I like how the abstraction became a thumbprint, to symbolize her fingers on the vinyl as she remixes/produces her tracks. We reverted back to the powder royal blue, because of it's high frequency color and how well it works with teals, purples and pinks...the color story we aspire to create for the brand.
My next plan of the project is to begin building the merchandise and design collateral around this new identity! I'm really happy with the way it turned out, and I'm so excited to polish the type even further to explore blowing it up in bigger poster sizes.
Last week I had the pleasure of collaborating with my friend Jenny at her studio in Oakland. We wanted to explore more lifestyle photography using products for social promotions. The outcome was super fun.
I managed creative direction and set design/prop styling while Jenny photographed and focused on lighting.
I then took the final selects she uploaded and cropped, retouched and edited in VSCO. These are my edits!
On my way to the gym earlier this afternoon, I came upon a study desk that was meant to be given for free on the side of the road.
I then jokingly sent a curated shot to my friend Jonathan, who's an aspiring furniture collector and overall consultant for good taste.
The thought then occurred to me: could I in fact, increase the value of this desk just by selling it in a different manner?
I jokingly began to attribute the design to cultural phenomenons within the past few decades. DADAism was an art movement of the 30's that framed commonplace items on pedestals as art.
NormCore is a fashion movement that's prevalent to this day, playing fun at "Dad" aesthetic and basics in a stylish form.
In what manner could I style this desk so that it could be considered a valuable addition to the right aesthetic? Definitely gave me something to think about.
I've made a vision board for a college-student study room. To be honest, I wouldn't be mad about it!